What are you doing to set your massage business apart form others? Do you offer the latest modalities, are you learning new techniques? Are you keeping up with the industry to see what is new out there? What about offering at home care for your clients between sessions? How is your environment? Are you giving a cookie cutter massage or are you tailoring your massages to each client that walks in?
There is a lot that goes into setting your business apart from others and these are just some of the questions you should ask yourself.
If you are looking to expand your business and make sure you have clients coming in the door to keep your business open make sure that you are doing these things to bring in new clients and to ensure that your current clients are coming back:
Also make sure your business is clean, not just your blankets and sheets after each client but making sure there is no dust, the floor is vacuumed/washed, if the rooms need a fresh coat of coat, give them one. A good way to see what needs to be done, is to become the client yourself, see what they see when they are sitting in the chair going over the intake form with you and look around, lay on the bed and look around making sure the ceiling doesn’t have water marks on it, or if it needs work done to it.
~ Are you giving all your clients the same massage no matter what issue they come in with? This cookie cutter massage maybe what some people want but other may want you to tailor your massage to their needs and that can be done just by asking them what they are looking for today and what they want you to focus on or maybe what areas they do not want worked on.
These are just some of the questions you should ask yourself when trying to set your business apart for others.
The number one question you can ask yourself should be…what makes your business unique? Be honest! If the answer is nothing then comes up with something that can set you apart from others. It doesn’t have to be something major, maybe you add steamed towels to every massage or you offer a take home product after each session. Make it unique to your business!
The Enlighten Team
Massage therapy is an age-old practice recognized for its health benefits, therapeutic effects, and contribution to overall wellness. It involves manipulating the body's soft tissues, providing relief from pain, reducing stress, and promoting relaxation. However, a common question that often emerges among both therapists and clients is whether to use massage lotion or massage oil. This blog post aims to delve into this topic, offering insight and guidance on the best choice for different situations.
Understanding Massage Lotion and Massage Oil
Before we dive into the comparison, it's crucial to understand what massage lotion and massage oil are. Massage lotion is a type of moisturizer used in massage therapy that provides a smooth, lasting glide and absorbs well into the skin without leaving a greasy residue. On the other hand, massage oil is a lubricant made from different types of oils, that could include essential oils, which helps the therapist's hands glide smoothly over the skin. It offers a longer workability period but can leave the skin feeling oily.
Lotion vs. Oil: The Breakdown
When it comes to choosing between massage lotion and oil, several factors come into play. Each has its own set of advantages and disadvantages, and the choice essentially boils down to personal preference, the client's skin type, and the kind of massage being performed.
Advantages of Massage Lotion
Massage lotion is typically less greasy than oil, making it a good choice for clients who do not want their skin to feel oily after the massage. It is also a better choice for techniques that require more grip and less glide, such as deep tissue massage or sports massage. Massage lotion also tends to absorb more quickly into the skin, which may be beneficial for clients who are prone to acne or have sensitive skin.
Advantages of Massage Oil
On the other hand, massage oil provides a longer glide, which is beneficial for techniques involving long, flowing strokes, such as Swedish massage. The oil helps to reduce friction between the therapist's hands and the client's skin, allowing for a smoother, more comfortable experience. Moreover, many massage oils are enriched with essential oils, which can offer additional therapeutic benefits through aromatherapy.
The Final Verdict
So, should you use a massage lotion or a massage oil? The answer largely depends on individual preferences and the specific needs of each massage session. Both products have their unique benefits, and the best choice often comes down to the type of massage, the client's skin type, and personal preference. As a rule of thumb, it's always a good idea to discuss the options with your client before the session to ensure their comfort and satisfaction.
Whether you're a massage therapist or a client, understanding the difference between massage lotion and oil can help you make an informed decision that enhances the massage experience. Remember, the ultimate goal of massage therapy is to promote relaxation, ease pain, and improve wellness, and choosing the right product plays a significant role in achieving these outcomes.
The Enlighten Team
Sending your clients a survey or asking them to give you their opinion will keep that connection and build a good relationship. Here is a sample email you can use:
We greatly appreciate you as a client and we would like to know a little more about you and how we at ____________________ can make your future treatments here even more relaxing and beneficial to you. So we can get to know you better, please feel free to fill out this survey and email it back and add any comments or suggestions you have. We do value you and look forward to seeing you again soon.
Survey: please circles 1 - 5 , (1 strongly disagree - 5 strongly agree)
~ Is the environment welcoming to you? 1…2…3…4…5
~ Is our business clean when you are with us? 1…2…3…4…5
~ Are you given enough time to destress and relax before being taken back to your treatment room? 1…2…3…4…5
~ Are there any changes we can make to accommodate you? ______________________________________________________________________________
~ Do you find your therapist customizes your treatment to you or suggests treatments that will help with your specific reason from coming to us? ______________________________________________________________________________
~ Anything you would like to share in order for us to get to know you better is of great value. __________________________________________________________________________________________________________________________________________________________________
Start by asking your clients to take a couple minutes to do a survey before their treatment. This will also help you learn what your clients are looking for. Ask their opinion on maybe what they would like to see come into your business as in treatments or product, this will not only get you to know them better and help to see what you can improve on at the same time.
Try using this to get to know your clients: an email/survey
Why do you want to build your email list?
Building an email list can be very helpful in gaining new clients and may be little to no cost to you.
Creating that email list gives you online presence to help grow your business, helps build a relationship with your clients and get more potential clients.
When you have an email being sent out to clients or potential clients with content that is directed to them, information they want to know about, it will keeps them educated and engaged in you and your business.
When you are in a potential clients inbox you're not just a social media post and it becomes more personal. You can even ask your email audience to write reviews, take a poll, comment or send in questions they would like you to answer in your next email. This will keep them interested and interacting with you. Your clients or potential client can also refer back to your emails later for ideas, information and help if they need to.